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Client: TKDA Domain: http://www.tkda.com/ Industry: Engineering Reside Services Utilized: Web Strategy, Web Development |
Situation: TKDA, headquartered in St. Paul, Minnesota since 1910, is a full service engineering, architectural, and planning firm serving the aviation, rail, surface transportation, municipal, and facilities market sectors. As an award-winning firm, TKDA has established a reputation of quality and innovation serving many of Minnesota's communities and public agencies, in addition to commercial and industrial clients throughout the country. Recently, an initiative was launched to align the quality of
TKDA's marketing elements with its well-established brand. One
of the focal points of this initiative was the firm's website, which
had grown outdated in its look, as well as cumbersome to maintain:
being made up of many layers of disparate content which required
support from IT for updating. Solution: Reside worked with TKDA to re-engineer its site: developing a streamlined, market-centered navigational flow that reduced the quantity of pages, while focusing on quality of content for the intended audiences. Once the framework of the site was established, Reside partnered with TKDA's in-house design team, providing creative feedback, and developing the visually interactive components of the site. Built on Reside's Dynamic Fusebox for content editing, the new TKDA site can be easily maintained by the firm's marketing personnel, which helps to ensure fresh and relevant content, while reducing the cost and timeframe for implementing updates. Result: "The Reside team not only stretched to meet our
short time frame, they also kept us focused on our overall goal to
keep our message simple and manage content more effectively. Reside
operates their business the same way they design website navigation
- with knowledgeable staff, clear direction, and the persistence to
get it right. Our revised website now serves as an active,
integrated tool in our marketing program." | |
