Client: St. Paul Federal Credit Union

Domain: http://www.stpaulfcu.org/

Industry: Financial Services

Reside Services Utilized: Web Strategy, Web Development.

Situation: Recently renamed, St. Paul Federal Credit Union is a corporation that historically provided financial services exclusively to the International Brotherhood of Electrical Workers (IBEW) Local Union 110.  The credit union changed its name to coincide with the extension of the business to provide the once IBEW member exclusive benefits to the general public.  To compliment the new name and brand, the group wanted a comprehensive web program for their business that communicated their offerings and targeted their key audiences.

Solution: When the group partnered with Reside, it was clear that St. Paul Federal's unique benefits could best be communicated by displaying the results that they had achieved since 1953 for electrical workers. The public website was designed to clearly display the rates and benefits they could provide for prospective customers and feature success stories from their current satisfied customers. 

The usability of the site was targeted by: including online forms that facilitate loan applications, integrating the site with a secure online banking system, providing information request forms, and adding a page that outlines answers to frequently asked questions about banking. 

Finally, Reside optimized content and layout for search engine friendliness and submitted the site to appropriate online directories to lay the foundation for a search marketing program.  The final product is a website that provides St. Paul Federal with a web marketing tool that coordinates with their online banking services.

Result: "After meeting with several vendors, Reside seemed to have the clearest picture of what we were trying to accomplish.  Our decision proved more than accurate as our new website is state of the art, easy to use, very consumer friendly, and very easy for us to update on a regular basis.  The Reside team was very pleasant and easy to work with."

- Bonny Godtland, President/CEO of St. Paul Federal Credit Union.