Client: Minneapolis College of Art and Design

Domain: http://www.mcad.edu/

Industry: Education

Reside Services Utilized: CRM Consulting, Implementation, Training, and Ongoing Support

Situation: The Minneapolis College of Art and Design (MCAD) is an accredited, award-winning art and design college. The admissions department desired a tool that would give them the ability to coordinate their recruiting efforts and manage the admissions process in an easy-to-use system. In addition, they wanted a system that integrated with their internal database to make student information available to other departments at the college.

Solution: MCAD consulted with Reside to determine if a Customer Relationship Management (CRM) system could be customized to fit their needs.  After meeting with the MCAD team, it was determined that prospective students could be organized as "leads" in the Salesforce.com CRM system, and then as contacts - tied to their secondary schools.  Through the customization of the CRM system MCAD was able to track which high schools and what activities at those schools produced high-quality students. 

Reside also coordinated a data push from the existing database system to display all of MCAD's communications at the individual student level.  With the new system in place, MCAD - in their unique educational environment - is able to harness the efficiencies of a traditional business-to-business application in their customized Salesforce.com system.

Result: "Nine months after our CRM implementation MCAD experienced a 25% increase in applications from new students. Marketing and communication has been more effective to prospective students - helping them move through the complicated admissions process efficiently and effectively."

--William Mullen, Director of Admissions, Minneapolis College of Art and Design