Several years ago, I threw formality to the wind and signed this CEO message with "Rockin'".  Some of you remember wondering what I was up to!  At the time, I would have never guessed that this little piece of personal flair would morph into one of our company's core values. 

But five years later, Reside is still Rockin' - and this small word (not even a word, really!), has defined who we've become and who we strive to be as a company: passionate, energetic, talented, fun, authentic, personal, and good. 

And though the Reside version of Rockin' has very little to do with music, it has everything to do with soul.  This year we are bringing our corporate heart to the marketplace and asking you to rock with us - for a very worthy cause.  In 2007, Reside is partnering with the KS95 For Kids Radiothon to raise money for two local organizations: Gillette Children's Specialty Healthcare and Children's Cancer Research Fund.

I can't tell you how excited I am about this initiative, or how proud I am of the "band" at Reside that makes all of this possible by living and breathing our values every day.  We are truly Rockin', and with your help - we'll be Rockin' for a Cause in 2007!