letter from the ceo... Nothing says summer in Minnesota like spending a sunny Independence Day Holiday at the lake!  And sitting on the beach, cold beverage in hand and sunscreen meticulously applied to every other exposed inch, I find myself with a moment to reflect…Or is that just the UV rays reflecting off the water?  Either way, this is a great moment in time – for me personally, and for Reside corporately.  Allow me to share with you… In June, we experienced a record sales month, which nearly beat out our best historical quarter.  Step inside Reside’s office, and you can almost smell the burned rubber, as our team members have been hitting the ground and running (or driving!) fast every day to support our clients.  Sure, a few speeding tickets have been issued along the way, but that’s to be expected at this pace. We continue to add to our team so that we can serve our growing base of clients.  We are currently hiring across most areas of our business, with interviews in progress.  If you know any Rockstars who are looking for their next great gig, please refer them to Reside.  We are looking for top talent with a lot of heart. Our brand and marketing continue to evolve, with many exciting plans underway to take the Reside message wider and deeper.  Look for some fun changes coming from us soon. Finally, before I finish my aforementioned "cold beverage", I’d like to propose a toast: To all of our clients, for your enduring trust and patronage; to our incredible team of rockers, for your passion for results; and to the friends and family who keep us balanced on this wild ride.  We couldn’t do any of this without you! Have a fabulous summer, and be sure to take some days off…to reflect! Rockin’, Matt Meents Chief Executive Officer mmeents@reside.biz

what's new at reside... YEA! Reside is pleased to donate web services to a non-profit group of energetic young people called “Youth Energy Assistance” (Y.E.A.) to promote their developing organization.  The group is focused on dealing with the immediate needs of people who can not afford adequate heat, as well as raising awareness to create effective policies that help solve the problem.  All of the money raised by the organization will be donated to the Low Income Energy Assistance Program (LIEAP) of Minnesota. SEC Insight in the News Reside client - SEC Insight, an independent research and information provider in Plymouth, MN - was highlighted in a featured article on the front page of The New York Times business section.  The article details the interactions the research firm has had with the SEC when it files requests for reports under the Freedom of Information Act.  To view the article, go to the publication website and follow login instructions. Reside has engaged with SEC Insight on business automation processes for web and CRM applications, subscriber management and authentication forms, as well as the development of their public website. Successful Open House On Wednesday, May 31, Reside opened its office doors to the TwinWest Chamber of Commerce community as a host for its monthly business showcase.  The event was well-attended by a broad-range of professionals, including both members and prospective members of the TwinWest Chamber community.  Attendees were able to network with colleagues, exchange business stories, and learn more about Reside's unique culture and "web for business" services.  Check out some of the pictures from the event! Reside Bolsters Development Staff Reside is pleased to announce the addition of an experienced programmer, Hieu Le, to the Reside team.  A computer science major from the University of Minnesota, Hieu has experience in a breadth of computer programming languages.  He is also nearing the completion of a master’s in computer science – with an emphasis on human-computer interaction and user interface design.  In addition to his programming skills, Hieu has extensive experience in customer service. In his role at Reside, Hieu works closely with members of the strategy, creative, marketing, development, and project management teams to ensure that projects are smoothly executed to the highest standard.  Say "hi" to Hieu at hle@reside.biz.

in the spotlight... National Business Institute National Business Institute (NBI) has been providing legal education to attorneys, accountants, human resource and insurance professionals, real estate agents, teachers and other corporate and legal professionals for over 20 years. They have trained people on every legal topic relevant to the workplace and have access to the most comprehensive library of training tools in the industry.  Since 1983 they have been one of the largest providers of legal and professional education in the nation. Learn how Reside enabled NBI to coordinate their comprehensive marketing program through a visually appealing website. Edina Eye Physicians and Surgeons, P.A. Edina Eye Physicians & Surgeons is a multi-specialty ophthalmology practice providing a full range of services to Twin Cities residents including: medical, surgical, refractive surgery including LASIK vision correction, cataract surgery, multifocal lens implants, pediatric eye care, cosmetic vision care services and a full service optical department.  Their medical staff includes eleven ophthalmologists and surgeons and a licensed optometrist working in eight vision care centers located throughout the area. Read about how Reside partnered with Edina Eye to drive growth of their service areas through their new website.

sales & marketing feature...  Selling the Benefits By Brain Stone, President, Brian Stone Consulting I was gliding through a typical networking event full of ambitious and tenacious men and women actively seeking opportunities to network, expand their business, and enhance their self-view.  A salesperson at the event began their sales encounter by communicating to a potential client (and by proxy, me as well) how versed they were with their product.  I fought-back the impending boredom, knowing how the potential client must have felt: uninterested.... Read Full Article

business trends... Examining your Brand Personality! By Kevin Ebben, President and CEO, Vertical Promotions and Marketing Specialists Brand complacency in today’s highly competitive marketplace spells impending disaster for companies.  As markets evolve and your customer base grows, your capabilities and offerings to the marketplace will increase accordingly.  Suddenly, your current brand position no longer defines your original brand identity....  Read Full Article

technology focus... The New Faces of Corporate Video By Chuck Czech, President, QuarterTon Productions, Inc. Like any communication medium, corporate video has undergone significant changes in the face of the digital revolution. Over the past few years, the tools have become smaller, less expensive and more robust; the workflow has been streamlined; and distribution methods diversified. But some of the most dramatic changes in the video industry seem to be unfolding right now, the promise of which will benefit businesses of every size in the years to come...  Read Full Article

just for fun... At Reside, we like to remind our coworkers that we missed them when they were out on vacation.  That’s why we “wrapped” Application Developer Chris Craig’s desk with care during a June vacation…  Take a look! Workweek Calendar What Every Office Needs