letter from the ceo... Dear Colleague Happy Spring!  There's something about this time of year that inspires new perspectives, fresh ideas, and energy to take on any challenge!  (Or maybe it's just the fact that tax deadlines are finally behind us...)  Either way, I hope you're enjoying this season as much as we are! It is always a pleasure for me to take this opportunity to thank our clients, partners, and employees!  Because of your support, I'm happy to report that Reside has recently completed a very successful quarter.  We�re working on some exciting projects, including serving non-profit groups, manufacturers, and professional service companies.  For those of you who are planning to spend some time on the golf course this summer, I invite you to put your swing (or corporate sponsorship) to work for a good cause!  Reside is proud to sponsor two charity groups that are planning golf fund-raising events for this summer: HockeyDocs Charities and Hits For Huntington�s (Huntington�s Foundation).  Read more about Hits For Huntington�s "in the spotlight" below, and visit each group�s web site for more information on how you can support their cause! Finally, if you have any questions about how Reside�s Web Development and Contact Management services could add value to your business, I welcome you to contact us.  We�d love to show you how strategic online technology and a solid CRM system can positively impact your bottom line!   Cheerz, Matt Meents Chief Executive Officer mmeents@reside.biz

what's new at reside...   Reside CEO in Business Journal:  In the March 5th Q&A section of the Twin Cities Business Journal, Reside's own Matt Meents was quoted in reference to his favorite business technology.  What technology could Matt not live without?  Find out at BizJournals online: click here. Reside Quoted in Upsize Magazine: In the April edition of Upsize Magazine, Reside CEO - Matt Meents - offered input on Customer Relationship Management Software.  See his and others' thoughts on the topic in the resulting article: click here. Reside Offers Web Expertise to Attorney Groups: The Clarion is a brand new publication distributed to Minnesota law firms.  So when Reside was offered a featured story spot in The Clarion's inagural edition (January 2004), we couldn't pass it up!  See the resulting article, authored by Jennifer Zick and titled "Your Law Firm's Web Site: Making a Lasting Impression": click here. Reside Donates Services to Charitable Cause: Hits for Huntington's is a locally coordinated annual golf event, held to benefit the Huntington's Disease Society of America (http://www.hdsa.org/).  To assist in this fundraising effort, Reside has agreed to donate the design, develpment, and hosting of the event's first web site.  Learn more about this exciting project in the "spotlight" feature below! 2004 marks the second anniversary of the Hits for Huntington's event, which will be held on Monday, August 2nd at Bunker Hills golf course in Coon Rapids.   If you are interested in participating in or sponsoring this year's event, please contact Jim Priebe at jim@hitsforhuntingtons.com or by phone at (651) 338-6304.

in the spotlight... Hits For Huntington's Hits For Huntington's is an annual fundraising golf event, initiated in 2003 by the friends and families of those living with Huntington's Disease.  Based in the Twin Cities of MN, our group of volunteers collaborates with the local arm of the Huntington's Disease Society of America to advance the organization's mission of finding a cure for HD.  All procedes raised through this event are donated to HDSA and applied to clinical research, education, and support for HD families. Read about Reside's sponsorship of the event's first web site and how technology will help the group to further its fundraising efforts. Prevaro, Inc. Prevaro, Inc. is a print production & services company based in Edina, MN.  Formerly known as Geehan, Prevaro provides print media production services for many of Minnesota's largest corporations.  Prevaro also provides integrated marketing communication solutions that include variable print, fulfillment, inventory management, mailing, web hosting and web enabled programming, lead management and lead generation systems. Learn how Reside is helping Prevaro provide integrated customer solutions through a secure member site.

sales & marketing feature... Why Lead Nurturing Works By Brian Carroll, CEO, InTouch Inc In a complex sale, my experience is, most of the selling actually happens when the sales person isn't there. I know there's a lot of emphasis on lead generation (that's a good thing) but, getting a ton of leads doesn't guarantee that increased sales will follow. You can increase your odds success by adding a lead nurturing program. ...Read Full Article.

business trends... Search: Follow the Cash By Andrew Ecklund, CEO, Ciceron Several weeks ago, the Search Engine Strategies conference took place in New York City. For the first time in recent memory, the search engines dominated the map -- the advertising map, that is. In fact, search engine advertising and marketing now represents between 30-40% of all online advertising dollars, depending upon whose research you read. Before we look into why this surge is happening now, let's do a quick primer on search engine marketing and advertising.   ...Read Full Article.

technology focus... Protecting Your Business Data � Before it is Too Late By Jamison Masters, Owner, Verus Corp. Most businesses these days rely upon computers and computer networks to operate efficiently and competitively.  It is unfortunate that many of these businesses do not have adequate equipment, security policies, and recovery planning in place to protect their information.  There are numerous unforeseen factors related to information technology that can cripple a business financially, tarnish its reputation, or even cause it to fail altogether.  It is prudent to prepare for the worst, rather than experience the worst with no plan in place.  ...Read Full Article.

just for fun... If GM made cars like Microsoft makes computers... Rejection Letter Response Template Gas prices rising!

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