letter from the ceo... Greetings, and welcome to the new and improved Reside e-newsletter!  We have recently updated our digital look and feel (read about our new web site in news below!), and are excited to present it to you with this quarter's email. Besides working on our own online image, we have been busy with numerous client projects, including several web sites, contact management systems, and Exact Target account launches.  A couple of our most recent projects are highlighted below "in the spotlight". We also continue to become more involved in our community!  We have recently joined and are sponsoring the Sales & Marketing Executives group, and have also donated our services to a local non-profit charity group: HockeyDocs.  Read more about these two groups in "What's New at Reside".  As always, I want to extend a sincere 'thank you' to all of our customers, partners, affiliates, and employees for another great quarter! Have a wonderful summer, and enjoy the upcoming Holiday! Cheerz, Matt Meents Chief Executive Officer mmeents@reside.biz

what's new at reside... New web site!  If you haven't seen it already, go ahead and take a look!  We are excited to release this newest version of our web site, which we believe does a better job of sharing our message, supporting our clients, and showcasing our updated look and feel.  We would love your comments and suggestions, so please drop us a note at marketing@reside.biz.  New domain: Related to the new web site announcement, we have also updated our domain name.  Our new web site is located at http://home.reside.biz/ (vs. our old domain, www.resideware.com, which is still accessible, and will redirect you to the new site).  Additionally, all Reside staff emails have been moved to the new domain, so please update your records.  All email prefixes will remain the same (i.e. mmeents@resideware.com is now mmeents@reside.biz.)  Any emails sent to us at the resideware.com address will be redirected to our new accounts, so you won't have to worry about any emails being lost.  Pioneer Press Feature: Did you notice a familiar face in the May 18th edition of the Pioneer Press business section?  Our CEO, Matt Meents, was interviewed by Pioneer Press reporter Sheryl Jean, who then wrote an article about Reside's background, and our recent transition from "virtual" to "brick and mortar".  Read the full article! Reside sponsors SME: Sales & Marketing Executives (SME) - Minnesota is a professional group of top managers meeting to share leading edge strategies and marketing tactics.  Reside has recently taken over sponsorship of the group's web site, and is soon to launch the group's new site, which will include our Dynamic Fusebox content editing tool.  Learn more about the Sales & Marketing Executives group at their web site: http://www.smemn.org/. Reside sponsors HockeyDocs Charities: Founded by a group of physicians who play hockey together, HockeyDocs Charities is a non-profit group that puts on annual events to raise funds for charities such as Gillette Children's Specialty Healthcare and Camp Confidence.  Reside has recently donated time to design and develop a web site for HockeyDocs.  The site provides information on the organization, sponsorship, charities, and upcoming event info.  HockeyDocs' Third Annual Golf Tournament is coming up on September 15th, and is a great opportunity to get involved in a good cause...Check out their new web site for full details!

in the spotlight... Sheffield, Olson & McQueen, Inc. Founded in 1982 in St. Paul, Minnesota, Sheffield Olson & McQueen, Inc. (SOMI) has been serving the needs of clients with comprehensive products and services for over 20 years.  SOMI's clients range in size from companies with less than 50 employees to those with several thousand employees located across the U.S.  SOMI provides products and services to both fully-insured and self-insured employers. SOMI is a licensed Third Party Administrator and is a professional member of Society of Professional Benefit Administrators; Minnesota Association for Health Underwriters; National Association for Health Underwriters. Learn about Reside's role in designing SOMI's colorful new site - which includes a custom back-end database! MENTTIUM® Corporation MENTTIUM® Corporation is the nation's pioneer leader in today's mentoring models; continuing to innovate and lead in this burgeoning industry. By working closely with client organizations to design and implement mentoring solutions, MENTTIUM® helps companies successfully attract, develop, and retain talented people. Read about how Reside is helping MENTTIUM® to launch an exciting online virtual program, and enhance their CRM gameplan!

sales & marketing feature... Why Not Cork All of the Bats and Give Every Employee a Chance to Hit a Home Run? Three Major Mistakes to Avoid in Performance Improvement By Anderson Performance Improvement Company  Long ball hitters? You�ll find them in every company�the top performers who represent about 10 percent of your employees. The real trick is teach every one of your employees to be more productive each time he or she steps up to the plate. Build an all-star team with a performance improvement program that is designed to inspire those journeyman players.  ...Read Full Article.

business trends... 'Dirty data' can cost you a lot of money! Cleaning databases saves time, improves profits, too By Jan May, President, Volkart May & Associates, Inc. Most companies, especially business-to-business marketers, maintain data files of prospects as well as customers. These files are used to deliver promotional mailings and make phone contacts to generate sales leads, deliver new promotional materials, and direct sales force activity. Unfortunately, without regular maintenance (that too often is not done) up to half of business data becomes inaccurate in only 12 months!  ...Read Full Article.

technology focus... Search Engine Optimization � What is it? Why does it work? By Ed Kohler, President, Haystack In A Needle If you build it, will they come? That depends. Can your potential clients find your business' web site when they search for it online? If you haven't thought about optimizing your site for search engines the answer is probably no. By 'optimizing' your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales. ...Read Full Article.

just for fun... Ever feel like your suggestions aren't acknowledged? Are there tone-deaf people in your office? Keys to increasing productivity...

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