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Quarterly
Quote
"Success
is not the key to happiness. Happiness is the key to success.
If you love what you are doing, you will be
successful."
--
Albert Schweitzer
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 1. Letter from the CEO
Happy New Year and welcome to the first issue of the second
volume of Reside's e-newsletter! I can hardly believe
that a full year has passed since we launched this
communications piece, and what a year it has been!
Reside has experienced a number of exciting changes in the
past 12 months: We've been privileged to work
with several new clients, and have initiatied many new
projects for our existing clients. Our team is growing
(see news below), and our services continue to be refined to
better serve your Web and Contact Management needs.
Thank you for the feedback you've given us that has helped
us grow and improve as individuals, and as a team. We
look forward to continuing to partner with you into 2003 and
beyond. May this year bring you, your family, and your
business many good tidings!
Cheerz,
Matt Meents
Chief Executive Officer
mmeents@reside.biz
REMINDER: It's
that time of year to update the copyright dates on your web
site! For our clients who use Reside's
Dynamic Fusebox editing tool, updating your site footer is
quick and easy! Change it once, and it automatically
updates on every page.
2. Reside News!
Reside Welcomes Paul Wilhoit: Our team continues to
grow! In early December, Paul Wilhoit joined Reside as
the Vice President of Contact Management Solutions. As
we expand our services in the area of Contact Management
(Customer Relationship Management), Paul will be leading
business development and assisting our customers in utilizing
their CRM software to its full potential. For more
information about Reside's contact management services, please
visit
our web site, or contact Paul at pwilhoit@reside.biz or
(651) 503-8399.
The Business Journal Highlights: Reside has had
the pleasure of participating in The Business Journal Workshop
column over the past several months. Read the resulting
articles and learn about the companies profiled:
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4. Sales &
Marketing Feature
The 12 Commandments of Effective PR and
Marketing
By Ann E. Garrity - The Garrity
Group
No doubt about it, today's business climate is different.
The speed is faster. The stakes are higher. The
competition is fiercer. You're expected to market yourself in
more places in more ways than ever before.
But whether you're doing a new Web site, developing a
new-product brochure, designing a trade show booth or trying
to get some press, you need to keep that "30,000-foot"
strategic view. To accomplish that, keep in mind these 12
principles for all your marketing and public relations
needs. ...Read
Full Article
5. Business
Trends
Maximize Your IT Investments!
Refurbished IT
equipment takes your dollar further
By Pete
Linn - Maxxum
Technology Sales
Most of us have purchased a used car during our life.
Glamorous stars are frequently foregoing modern designer
labels for elegant vintage gowns from bygone eras. Ebay and
other online resources have made second-hand shopping a
passion for millions. Given this trend, why don't more
businesses incorporate refurbished or remarketed IT equipment
into their purchasing strategy? ...Read
Full Article
6. Technology
Focus
Wherever They Go, There You
Are
By Mike Ellsworth - Stratvantage Consulting,
LLC
A rather important event for cell phone users happened not
long ago, and almost nobody noticed. For the first time, US
users of a wireless service known as Short Messaging System
(SMS) can send messages to people who subscribe to a different
carrier. So now, for example, a Sprint user can message a
Verizon user. This puts US users on the same footing as
European users have been for years, and it opens up an
exciting new channel for US marketers. ...Read
Full Article
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