1. Introduction
   Letter from the CEO
   
   
2. Reside News
   What's New at Reside
   
   
3. In TheSpotlight
   Geehan Graphics, Inc.
   Northland Independent Auto Dealers Association
   
   
4. Sales & Marketing Feature
   Network like you mean it!
   By Jennifer Zick - Reside
   
   
5. Business Trends
   Double your email impact
   Your Secret Weapon: The Subject Line
   By Chip House - ExactTarget
   
   
6. Technology Focus
   Preventive Maintenance - An Ounce of Prevention is Worth a Pound of Cure
   By Mike Singer - JDB Associates
   
   
7. Just For Fun...
   Because everyone deserves a laugh break!

1. Letter from the CEO

Dear Colleague,

Greetings as we kick off the fourth quarter of 2002!  As we send this year's final newsletter, we would like to extend our sincere appreciation to those of you who have made this an exciting year of growth for Reside!  To our customers, partners, vendors, and friends: Thank you for being an important part of our business.  We look forward to continuing to work with you this year and into the future!

My personal thanks to the Reside staff members that work hard to compile this newsletter each quarter, bringing together a wide array of helpful (and fun) business information.  We hope you enjoy the content, and pass it along to your colleagues. 

If you have feedback about our newsletter, or would like to see a specific topic addressed, please write to us at newsletter@reside.biz.

Enjoy your fall, and thanks for remembering Reside for all of your Web and Contact Management needs!

Cheerz,
Matt Meents
Chief Executive Officer
mmeents@reside.biz

2. Reside News!

Reside CEO Helps Build Minnesota Youth Leadership: Matt Meents was recently promoted to the Technology Chair for the Hugh O'Brian Youth Leadership (HOBY) organization of Minnesota.  HOBY's mission is:  “To seek out, develop, and recognize leadership potential in high school sophomores.”

Read about Matt's vision for supporting HOBY through improved technology, and learn how you can get involved in building Minnesota Youth Leadership!  ...Read More

• October 4, 2002: Maxxum Asset Xperts
• September 6, 2002: Prism Software Solutions, Inc.
• August 5, 2002: JDB Associates

3. In The Spotlight

Geehan Graphics, Inc.

Geehan manufactures, warehouses and distributes printed and electronic documents for manufacturers, medical corporations, small publishers, service organizations and a variety of other businesses.

Learn how Reside redesigned Geehan's public site and helped the group launch a dynamic customer support site!

Northland Auto Enterprises

Northland Auto Enterprises celebrates more than twenty years of service and programs for dealers in the used car business.  Since 1979, Northland has grown to represent dealers in Minnesota, North Dakota, South Dakota and Wisconsin, providing quality services, products, and money-saving programs to help car dealers succeed.

Learn how Reside is helping Northland organize data to improve client communications!

4. Sales & Marketing Feature

Network like you mean it!
By Jennifer Zick - Reside

I admit it.  I'm a networking junkie.  And not the kind of networking that involves hardware and software.  I'm talking about real, live, interactive, personal networking.  You know - the old-fashioned meet, chitchat, exchange cards approach.

Why do I do it?  Besides the fact that I'm an extrovert, and live for social interaction, networking also proves invaluable to my business.  The more I network, the more I find that the old cliché is true: It's not about what you know, but who you know!  Of course, you do have to be competent in your business to succeed in the long run, but if you don't know the right people - or if the right people don't know you - that business know-how doesn't get you very far!  ...Read Full Article

5. Business Trends

Double your email impact
Your Secret Weapon: The Subject Line
By Chip House - ExactTarget

Want to increase the number of people that read your newsletters and promotions? Of course you do. The DMA reports that roughly two-thirds of those doing business online have an email newsletter. That means marketing copywriting types are spending a lot of time and expense crafting beautiful emails. The problem is it's not time well spent if nobody reads your message. Want to know the killer app for getting your messages read? It is your "SUBJECT LINE." ...Read Full Article

6. Technology Focus

Preventive Maintenance - An Ounce of Prevention is Worth a Pound of Cure
By Mike Singer - JDB Associates

We all get them - sometimes it's monthly, sometimes it's quarterly.  Sometimes it's only once a year, but those reminders about getting a dental check-up, a physical, or even a tune-up do arrive.   When they do, you might toss them aside momentarily.  It's human nature to put off tasks in the short-term that don't seem to be a high priority - "if it's not broke, don't fix it".  But it's also proven that doing routine maintenance now prevents painful, inconvenient, and expensive incidents in the long-term.  

Learn how this applies to your desktop and networked systems: ...Read Full Article

7. Just For Fun...

A comical view of technology:

- Wireless data
- Dot-com failures
- Online dating
- Computer therapy