1. Introduction
   Letter from the CEO
   
   
2. Reside News
   What's New at Reside
   
   
3. In TheSpotlight
   Minneapolis Radiation Oncology, P.A.
   Student Experience
   Exact Target
   
   
4. Sales & Marketing Feature
   Treat Your Brand With the Respect it Deserves
   By Kate Gjerstad, Tilt Strategy and Design
   
   
5. Business Trends
   Outsourcing is in 
   By Eric P. Strauss, EntrepreneursForHire, LLC
   
   
6. Technology Focus
   Duplication & Replication - What's the Difference?
   By Todd Mortenson, DiscBurn
   
   
7. Just For Fun...
   Because everyone deserves a laugh break!

1. Letter from the CEO

Dear Colleague,

Summertime greetings from Reside!  I never cease to be amazed at how quickly the months pass, and already we find ourselves sending our third quarter newsletter.  In this edition, we have compiled several articles from our partners and affiliates, in order to provide you with a broader scope of helpful business information. 

We are working to improve our newsletter with each issue, and your feedback will help us do just that.  Please feel free to send me your comments and ideas for future topics.  And don't hesitate to forward this newsletter on to your friends and colleagues.  If they enjoy the content, they can add their name to our subscriber list by logging on to http://www.reside.biz/.

Enjoy the rest of your summer, and be sure to check out "Reside News" below for an overview of what we've been up to during the past quarter, as well as exciting things to come!

Cheerz,

Matt Meents
Chief Executive Officer
mmeents@reside.biz

2. Reside News!

Staff Addition: Yes, we're growing!  We are excited to announce that as of June 3, 2002, Marisa Ruzicka has joined Reside full-time as a staff programmer.  With expertise in HTML, Java, Cold-Fusion, ASP, PHP and more, Marisa brings aboard valuable skills to support our clients' projects. 

Seeking Account Manager: Reside is currently seeking applicants for the position of Account Manager.  Job would start on a part-time contract basis, with possible migration to full-time employee position.  Candidates should have at least 2 years of project management experience, ideally in a high-tech environment.  Individual should have strong customer service skills, high attention to detail, ability to prioritize, excellent communication skills, positive, "can do" attitude, and be a team player.  Interested parties should submit a resume and cover letter to careers@reside.biz.

The Business Journal Highlights: Jennifer Zick, President of Reside's Web Services Group, has had the pleasure of participating in The Business Journal Workshop column over the past several months.  Read the resulting articles and learn about the companies profiled:

• July 5, 2002: CORPORATEinterns
• June 7, 2002: WindowLite

3. In The Spotlight

Minneapolis Radiation Oncology, P.A.

MRO P.A. is a Twin Cities, MN-based team of Doctors and Physicists, dedicated to the advancement of research, technology, and treatment in the area of Radiation Therapy.

Learn how Reside helped MROPA launch both public and private web sites!

Student Experience

The mission of Student Experience is:  "To Better Prepare Students for the Transition from the Academic World into their Chosen Career."  Through internships, the company connects healthcare students with real life experiences.

Learn how Reside helped Student Experience to leverage its most valuable asset - customer data!

ExactTarget

Reside's new partner for email marketing! ExactTarget makes email marketing easy. The company provides powerful and comprehensive email marketing software for enterprises of all sizes and levels of marketing and technology sophistication. 

Contact Reside or click here to learn more about how ExactTarget can help your business.

4. Sales & Marketing Feature

Treat Your Brand With the Respect it Deserves
By Kate Gjerstad, Principal/Account Director Tilt Strategy and Design

How do multi-billion dollar companies successfully market their brand?  For starters, they have large marketing budgets.  However, beyond the budget, these companies are successful because they have built strong brand recognition.  And how have they gained that recognition?  Consistency.  ...Read Full Article

5. Business Trends

Outsourcing is in
By Eric P. Strauss, EntrepreneursForHire, LLC

A friend recently recounted the story of his leaky toilet. "Don't worry," said his father-in-law. "I can isolate the leak and fix the toilet in a matter of minutes." With only a slight bit of hesitation, my friend agreed to let his father-in-law give the annoying leak a whirl, rather than call a plumber. ...A week later, the ceiling above his living room collapsed with a loud thud. ...The moral of the story: stick to what you do best and outsource the rest. ...Read Full Article.

6. Technology Focus

Duplication & Replication - What's the Difference?
By Todd Mortenson, DiscBurn

Many people use the two terms Duplication & Replication interchangeably. However, in the world of Disc-Media they are two very different processes. The purposes of both processes are similar in the fact that they are used to put data, video, or audio onto a disc.

In general terms, Duplication (a.k.a. Burning) is a process where lasers "burn" pits into a dye that is manufactured inside the disc. Burning is the process used by the drives in virtually every home or work computer used today. Replication on the other hand, is an injection molded manufacturing process that makes use of a "glass master" and stamps the image (pits of zeros and ones for data or waves for video and audio) into the extruded poly. ...Read Full Article.

7. Just For Fun...

Ever called for technical support with your computer?  Hopefully your call didn't end up here!  Funny things people say when calling tech support...Click here!

When your PC gives you problems, you may find this simple "Computer Problem Report" form quite handy...Click here.

What would happen to tech support if your office computers were replaced by Etch-a-Sketches?...Click here.