Reside Launches TheResiders.com to Expand Corporate Giving
Web services firm takes fresh approach to “doing good,” marks next stage of business

MINNEAPOLIS (February 21, 2007) — Reside, LLC, a Minneapolis-based web services firm, recently created and launched TheResiders.com to expand its corporate giving initiative and showcase a new way for businesses to use community-based web technology.

The Residers.com features virtual band and company alter ego The Residers, whose mission is to “rock for a cause” in the local community. The website creates a fun, interactive environment where visitors can both support local causes and interact with the band.

“The term rockin’ has always captured the energy of our culture – from the creativity and passion we bring our clients to the fun and camaraderie of our work environment,” said Matt Meents, founding partner and CEO of Reside. “We decided it was time for us to turn up the volume and bring the same level of creativity and energy to our corporate giving efforts.” 

Reside has chosen to focus their energies toward the KS95 For Kids Radiothon, which benefits Gillette Children’s Specialty Healthcare and Children’s Cancer Research Fund.  In addition to helping raise awareness and funds through TheResiders.com, Reside has also donated website design and maintenance services to the program for the past two years (www.KS95ForKids.com).

Visitors to TheResiders.com can meet the band and its founder Maverick Reneur, and learn how The Residers (and Reside) got to where they are today. In addition, they can help shape the future of the site by joining the fan club, visiting the band’s MySpace page, nominating their “pick of the week”, selecting a “top 10” play list, submitting photos and stories, and joining the blog discussion.

“Community-driven sites, such as MySpace and YouTube, are the next evolution of web technology because of the social environment they create,” said Meents. “TheResiders.com is a great example of how businesses can leverage that trend and use the web in a whole new way.”
 
In addition to supporting Reside’s corporate giving efforts, TheResiders.com is also an integral part of the company’s business and marketing strategy. Founded in 2001, Reside has worked with more than 150 companies to help them find opportunities and solve problems using the web.  The launch of TheResiders.com marks the company’s first formal marketing effort and the next stage of the business.

“This site really aligns our brand internally and externally by blending our culture and capabilities,” said Meents. “TheResiders.com is great way for us to connect with prospective clients and employees who are like-minded, and it provides a strong platform to showcase our thinking and expertise.”

For more information about The Residers and their mission, visit www.theresiders.com.

About The Band
The Residers is a virtual band of bobbleheads created by Reside, LLC to “Rock for a Cause” in the local community. The band’s website – TheResiders.com – is the foundation of the company’s community giving campaign and brand marketing. Visitors to the site will find an interactive environment where they can do good while having fun. The Residers lead guitarist, songwriter and band founder Maverick Reneur (who is the alter ego of Reside co-founders Meents and Eric Scheel) was unveiled in January. Three additional band members will be announced throughout the year to bring attention to this year’s cause – KS95 for Kids. Each band member represents a different Reside leader or phase in the company.

About Reside, LLC
Founded in 2001 by entrepreneurs Matt Meents and Eric Scheel, Minneapolis-based Reside, LLC helps businesses find opportunities and solve problems, using the Web. Reside helps clients achieve desired business results using services and systems that range from website design and content management to system integration, search marketing and on-demand Customer Relationship Management (CRM). The company’s brand and culture is built around the theme “rockin’,” which is also reflected in their commitment to community giving and client service. Learn more about Reside at www.reside.biz.

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