If you’ve ever taken a couple of minutes to view our site, you’d know that we’ve done some work with Salesforce.com. Their “no software” message to the Customer Relationship Management (CRM) market has been well received by companies large and small.
But for as great as the Salesforce CRM platform is, Marc Beinoff’s company hasn’t stopped there. Building on their success with the Force.com platform, they are leaders in the cloud computing space and have been working to increase the value of their platform to both new and existing customers with each subsequent release. Most recently, their efforts have yielded two exciting products that have been getting a lot of attention:
These new offerings, build upon the rock-solid infrastructure that supports their Sales Cloud, allow customers to build public-facing websites and tap into the “wisdom of the crowd”, respectively. For those interested in more technical detail, we’ve published a whitepaper that you’ll find helpful.
Force.com Sites
For Salesforce CRM customers, Force.com Sites gives them the ability to host and manage a website without having to having to maintain a server or contract for external hosting services. Additionally, Force.com Sites has the ability to give permission-based access to data within their Salesforce CRM environment, which opens a wide-range of integration possibilities all within a single, managed environment.
Ideas Base Theme (IBT)
The Salesforce Ideas product has been a remarkable success since it was launched in 2008. Companies such as Dell, Starbucks, FICO and others have used its capabilities to quickly and easily build communities that allow them to interact with their customers to gain insight into their wants and needs. The Ideas platform was designed to allow end-users to submit and vote on ideas, while providing the back-end administrative tools to allow companies to organize and manage the feedback.
Most recently, Salesforce has rolled out new functionality called Ideas Base Theme (IBT) that allows customers to have greater control over the site’s design. A frequently requested feature since its launch, IBT provides a consistent framework for conforming the service to a customer’s requirements and brand identity standards.
These are just two examples of how Salesforce.com has continued to develop their SaaS platform in order to be a relevant player in their space.
To learn more about Reside and how we can help you leverage cloud services to set your business strategy in motion, contact us today.
