In economical conditions like these, no company goes untouched. And though Reside has certainly felt the impact of the changing marketplace, it’s been interesting - and affirming - to see our business sustained and growing during a challenging economy. In fact, we’ve just closed on two of our top sales months in the 8+ year history of our firm. Is it just a matter of luck? A fluke? I’ve been watching carefully from my “marketing” vantage point, and I truly don’t think so.
As a provider of Web services, Reside has seen consistent year-over-year sales growth since our start in 2001. But in this especially unique economy, Reside’s expertise in cloud services (Cloud Computing) seems to have secured for us a unique competitive edge. [Learn more about Cloud Computing here.] We didn’t plan our strategy around the economy. In fact, our strategy has always centered on bringing maximum value to our clients, using the Web. And with the maturation of cloud offerings, it only makes sense for our services to focus in this area.
Growing demand from our clients and prospects points to the validity of the cloud model and its ability to truly deliver value to businesses. And considering some of the following statistics and predictions on the topic, it’s not surprising that we should be experiencing a boom in sales at this time when companies are seeking more value for less spend. Take a look:
Gartner predicts that cloud services will vault from $46.4 Billion in 2008 to $150.1 billion by 2013. CIO Magazine tells us that 47% of CIO’s surveyed are using the cloud or researching it. And Nucleus Research has established that “Speed to ‘go live’ is five times faster in the cloud,” and also states that “Cloud development offers more rapid time to value, lower cost and greater ongoing flexibility [compared to traditional software or Web solutions].”
So, is our business strategy economy-proof? Certainly none of us can predict the future. But judging from the recent past, and looking toward the emerging offerings in the cloud, it seems clear that experienced service providers in this niche can expect to grow. It’s a good time to have your head - and business - in the clouds.
What Would Google Do?
Tuesday, November 17th, 2009Just finished reading Jeff Jarvis’ What Would Google Do? The books premise is how the Google business model can be used in nearly all aspects of business and society from airlines to religion. The key elements of a Google model are:
The first part of the book is a great read. While it does borrow on a number of other books and principles including the Cluetrain Manifesto, it continues to emphasize the nature of business today and how the influence of crowds and social networks of the Internet are changing the way businesses interact with their clients and how small voices can make tremendous impact on huge and entrenched industries.
While many of the examples seem far fetched or a matter of extreme optimism, it’s refreshing to think that companies will actually start to behave and act like human beings; and treat their customers as intelligent and thoughtful. Just think if we could eleiminate monopolies and oligarchies to achieve open competition, communication, ideas, and democracy across business, social structures, and politics? Now that is some juice worth drinking!
Tags: Google, Google Juice, Jeff Jarvis, social media, social network, What would Google Do?
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