Archive for the ‘Cloud Integration’ Category

Social CRM: The New Engagement Realm

Thursday, May 27th, 2010

Hundreds of marketers attended the Integrated Marketing Summit this week to learn about how the business of marketing is changing and how to effectively reach their customers. Reside’s Co-Founder, Eric Scheel, presented on Social CRM, an emerging topic that is important for marketers to understand and evangelize throughout their organizations. Eric’s presentation illustrates how Social CRM goes beyond Facebook, Twitter and LinkedIn and gives a unique opportunity for companies to engage, differentiate, innovate and grow.  Feel free to view and download Eric’s presentation, “Social CRM: The New Engagement Realm,” and see for yourself how Social CRM tools can drive brand loyalty, monitor brand health and inspire innovation.

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Posted in Cloud Integration, Communities / Portals, Force.com, Innovation, Marketing, Salesforce.com, Social Networking, Trends / Statistics | 2 Comments »

CloudCamp MSP 2010

Thursday, March 4th, 2010

Big thanks to the “Georges” from enStratus, and Jeff Brand from Microsoft for organizing another great CloudCamp event!  It was very eye-opening to compare this year’s event to the 2009 CloudCamp, as it was obvious that many attendee’s opinions of the cloud has shifted over the course of a year.

At CloudCamp MSP 2009, the majority of the conversations revolved around what the cloud was, what it was not, questioning security and availability, and how organizations could get started reaping the benefits from this new phenomenon.  This year, however, the focus shifted to discussions around how organizations are using the cloud, how they’ve mashed-up best-of-breed cloud applications, and understanding what benefits different cloud service providers - such as Force.com, Amazon, and Google App Engine - provide.  The most tell-tale sign that the perception of the cloud has changed - especially related to security concerns -  was realized by a single tweet from @geekandi: “whoop! Security breakout has 3 people now! :)”.

With this kind of a shift in a year, any speculations on what CloudCamp MSP 2011 will bring?

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Posted in Application Development, Architecture, Cloud Computing, Cloud Integration, Development, Force.com, Innovation, PaaS, SaaS | No Comments »

Join Reside at Dreamforce

Wednesday, September 30th, 2009

Dreamforce is fast approaching and Reside is planning for a successful trip to San Francisco in November (Nov. 17-20). We’ll be sponsoring a pod within the 12,000-attendee Expo at the Moscone Center and look forward to meetings with clients and prospects who will all be there eager to learn what’s next from Salesforce.com. Join us as we uncover more power to meet business needs in the cloud. And the performance by the Black Crowes is sure to make it a memorable event.

If you’re interested in attending Dreamforce, Saleforce.com’s seventh annual user and developer global gathering or you’d like to learn more about Reside’s participation in the event, go to http://www.reside.biz/dreamforce09.html.There are a couple days left for prospects and clients of Reside to enjoy a $100 discount off of the regular conference cost. So check it out now!

If you’re already planning on attending, please send an email to Tina Puente (tpuente@reside.biz). Tina handles business development for Reside and will be working hard to make sure we have a chance to see all of our clients and prospects in person while we’re at Dreamforce.

Posted in Best Practices, Client News / Announcements, Cloud Computing, Cloud Integration, Communities / Portals, Innovation, Marketing | 1 Comment »

Cloud services beat economical odds

Monday, August 17th, 2009

In economical conditions like these, no company goes untouched.  And though Reside has certainly felt the impact of the changing marketplace, it’s been interesting - and affirming - to see our business sustained and growing during a challenging economy.  In fact, we’ve just closed on two of our top sales months in the 8+ year history of our firm.  Is it just a matter of luck?  A fluke?  I’ve been watching carefully from my “marketing” vantage point, and I truly don’t think so.

As a provider of Web services, Reside has seen consistent year-over-year sales growth since our start in 2001.  But in this especially unique economy, Reside’s expertise in cloud services (Cloud Computing) seems to have secured for us a unique competitive edge.  [Learn more about Cloud Computing here.]  We didn’t plan our strategy around the economy.  In fact, our strategy has always centered on bringing maximum value to our clients, using the Web.  And with the maturation of cloud offerings, it only makes sense for our services to focus in this area.

Growing demand from our clients and prospects points to the validity of the cloud model and its ability to truly deliver value to businesses.  And considering some of the following statistics and predictions on the topic, it’s not surprising that we should be experiencing a boom in sales at this time when companies are seeking more value for less spend.  Take a look:

Gartner predicts that cloud services will vault from $46.4 Billion in 2008 to $150.1 billion by 2013.  CIO Magazine tells us that 47% of CIO’s surveyed are using the cloud or researching it.  And Nucleus Research has established that “Speed to ‘go live’ is five times faster in the cloud,” and also states that “Cloud development offers more rapid time to value, lower cost and greater ongoing flexibility [compared to traditional software or Web solutions].”

So, is our business strategy economy-proof?  Certainly none of us can predict the future.  But judging from the recent past, and looking toward the emerging offerings in the cloud, it seems clear that experienced service providers in this niche can expect to grow.  It’s a good time to have your head - and business - in the clouds.

Posted in Business Strategies, Cloud Computing, Cloud Integration, Marketing, Opinion / Commentary, SaaS, Trends / Statistics, Web / Internet | 2 Comments »