Archive for October, 2009

Building Architecture vs. Web Architecture

Friday, October 30th, 2009

My wife and I have recently decided to take on the treacherous plunge into one of the most time-consuming (second to having a child, of course) tasks: remodeling our house.  We’re taking our 1950’s one-story rambler into a two-story - a pretty awesome transformation thus far.  The remodel process reminds me of the parallels between building architecture and Web architecture.

I’ve often used building architecture to explain the purpose of Web architecture documents/deliverables, and thought it was worth sharing.  Three of the most common pieces of documentation when we’re designing a Web app include a data model, wireframes, and technical specifications.  Here are the explanations I use:

Data Model: Just as the foundation of the building is one of the most important components of a stable building, a sound data model is one of the most important foundations for building a Web application.  Defining a data model which is scalable yet stable will allow the application to grow while assuring maximum performance and up-time.

Wireframes: Architectural building drawings are an extremely useful and efficient way to communicate so many aspects of the building design between the customer and architect.  The saying “a picture is worth a thousand words” proves very true here - in a single page, overall layout, window and door locations, room flow, and many other aspects are communicated.  Wireframes serve a similar purpose.  They allow the customer and Web architect to be talking the same language by viewing a rough mockup of all pages/screens within a web application and understand the the overall layout, page flows, etc.

Technical Specifications: Most homeowners are aware of where their lights and light switches, sinks, and heating/cooling vents are located (sometimes defined in the building drawings); but most aren’t (and don’t care to be) aware of the wiring, piping, and venting behind the walls.  The technical specifications is the plumbing, electrical, and venting behind the scenes - the technical stuff that ties everything together.

I find these comparisons help clients who are not as familiar with designing and building Web applications to understand the purpose of the documents produced during the design phase.  Hopefully they will help you as well!

Force.com 40 Innovation Showcase - Reside semi-finalist presentation

Monday, October 26th, 2009

Reside recently had the opportunity to present at the semi-finalist round of the Force.com 40 Innovation Showcase.  Salesforce.com is using the opportunity recognize the apps and businesses that are being built on their platform, and the top 40 will be showcased at Dreamforce ‘09 (we’ll be there).

Eric Scheel, from Reside, presented our work around FICO’s Decision Management Community.  The innovation wasn’t the community, but the way the Force.com platform enabled us to integrate 5 SaaS apps while building a consistent community feel that enables FICO to interact with their global customers in a 24/7 enviornment.  As Seth Godin reminds us in his book, Tribes, and Forrestor helps educate businesses about the Groundswell, the need for companies to continue to engage their customers becomes more apparent and mainstream.

The judges panel was filled with Force.com arhictects and marketers (big thanks to Mark Trang for organizing the event) as well as high-tech VC firms.  In round three, 20 companies were competing for the final spots.  Each presenter was given 7 minutes to do a live demo of the app, describe its roadmap and how it will be disruptive in the market.  The innovation was outstanding.  Companies were being launched around the apps they developed on the Force.com platform in weeks or months.  The judges grilled the presenters on their apps market opportunity, their pricing models and how they were going to moneitize their products.  The day went fast.

The winner of the Audience vote was an education SaaS app done by Skoodat.  Their goal for the app - transform the entire education system and they just might!

We find out if we’ll be in the top 40 next Monday.  Wish us luck.

2009 Tekne Awards

Monday, October 26th, 2009

Congratulations to the 2009 Tekne Award recipients and scholarship winners! Last Thursday, Reside was a proud platinum sponsor of the Minnesota High Tech Association’s (MHTA) Tekne Awards. Don Mink, Reside’s Practice Director of Technical Services, did a great job presenting an award category, while the ceremony’s MC, John Sweeney of Brave New Workshop, provided comic relief throughout the night. The awards show brought Minnesota’s business, technology and political leaders together on this special evening to celebrate technology innovation in Minnesota. It was amazing to see the innovative solutions these deserving finalists have established within their companies. Among the companies at the ceremony, a few of the winners include:

 

VAST Enterprises, based in Minneapolis, won the cleantech award, Ecolab won the green category award, and Starkey Laboratories Inc. won a medical technology award for their new S2 line of hearing aids.

 

For more Tekne Award winners, read the article from Minneapolis-St.Paul Business Journal. Thanks to everyone at MHTA that made this night possible. Stay tuned for more information regarding the 2010 Tekne Awards.

 

 

Yo T-Bird Kanicki – do you Google Sidewiki?

Tuesday, October 6th, 2009

Today customers and general Web users are having more to say about websites. People are being enabled to contribute to any Web page and help others by posting comments about that Web page, with some of the best comments being shown in the sidebar for all users to view. The feature is integrated with Google Profiles, so you can find more information about the author and read other Sidewiki comments. This feature has gotten both sides talking, some love it, some hate it…you be the judge… check out the Sidewiki for Google.